Membership and Marketing

Membership & Marketing


The most important ingredient of any club is its members.  With more choice than ever before in the way that people spend their leisure time, a club’s ability to recruit and retain members is critical to its long term viability.  Clubs can’t rely on prospective members to simply arrive at their club anymore.  Clubs need to use marketing techniques to attract new members and consistently communicate with them to ensure they are receiving the services they expect.



Membership and Marketing Quote