Case Studies and Research

Research

Golf Australia conducts extensive research in partnership with the industry and also draws on other relevant research to assist golf with developing evidence based strategies to ensure that the sport remains relevant and is able to adapt to an ever changing sporting and recreational landscape.

At club level, evidence-based decisions are an important part of good governance.  It is important to be familiar with the wider golf market trends and interpret how they could be affecting your club from a short, medium and long-term perspective.

In recent years there has been a trend of increasing rounds of golf played amongst a trend of declining memberships.

These reports identify the current demand trends for Australian golf.

Referencing the information contained within this report and accepting the wider market realities, the following recommendations are made as clubs and facilities generally seek long term sustainability.

Golf facility leaders need to:

  • attract more women, juniors and families to the game through national programs such as Swing Fit and MyGolf
  • encourage people to reengage with the game by participating in GOLFMONTH - held in the month of October
  • keep your members - investing in the new members and low users is a great way to reduce your membership attrition
  • make the game more fun and enjoyable by utilising multiple tee options and shorter courses
  • engage with the social golfer market such as the Qantas Golf Club, they may be your future members
  • adapt your membership model to the changing needs of golfers in your location
  • constantly monitor and assess the value proposition being made in membership offerings
  • become a leader in environmental sustainability on the course and in the clubhouse