Strategic Planning and Governance

Strategic Planning

Strategic Planning is beneficial to golf clubs of all sizes. It enables a club to:

  • exert more control over its destiny - deciding where it wants to be in the future
  • become proactive rather than reactive - to clarify club purposes and direction
  • initiate and influence outcomes in favour of the club
  • adopt a more systematic approach to change and reduce resistance to change
  • improve financial performance and use resources effectively
  • increase awareness of its operating environment
    • e.g. industry trends, benchmark performance and competitors
  • improve organisational control and coordination of activities 
  • improve governance performance and employee performance

Without adequate planning, a club can frequently deal only with immediate problems and fail to consider future needs. Consequently the club:

  • tends to function on a random ad hoc basis
  • will never seem to have time to anticipate challenges
  • does not create conditions to deal effectively with the future

Therefore, to overcome these limitations, a plan is necessary.

Based on current data from Golf Management Australia’s benchmark tool, the proportion of Australian not-for-profit golf clubs having, or not having, a long-term strategic plan is approximately 50/50.

Recently, both Golf Queensland and Golf Management Australia have developed excellent resources to assist golf clubs in developing a strategic plan.


Golf Queensland engaged Peter Phair, a Brisbane-based management consultant who specialises in strategic planning.  ‘Planning to Win’ is a comprehensive publication to guide your club with the development of a strategic plan.  Topics covered include:

  • What is Strategic Planning?
  • What is the best Strategic Plan?
  • How does a ‘Strategic Plan’ differ from a ‘Business Plan’?
  • How Do We Get Started?
  • What is the Role of the Board/Management Committee?
  • The Planning Process
  • The benefits in developing a professional plan
  • FAQs
  • Strategic Plan Template – Woodford Golf Club

GMA engaged corporate specialist Tony Sernack to create and publish ‘The Green Book – The Essential Guide to Strategic Planning for Golf Clubs’.  Copies of ‘The Green Book’ can be obtained for a cost of $29.95 each (or $250.00 for a pack of 10) and can be ordered by email to the GMA Executive Officer

Also, many of golf’s key industry organisations continue to develop and provide additional information on different ‘strategic issues’ relevant to the future performance of golf clubs.

The following resources will assist in effectively planning for the future needs of your club.